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Anavrin » News » Lala

Apple's intent with the Lala purchase

Posted by: rasp1 on: 02/18/2010 03:08 PM [ Print | 0 comment(s) ]

The general consensus behind Apple's buyout of Lala was that they were going to introduce some kind of streaming service to iTunes along with some kind of rental service on the music.

Michael Robertson from TechCruch is claiming that is not Apple's intent with buying the service. They plan on using the tech from the company along with their newly $1 Billion Maiden, NC data center to introduce a iTunes 'anywhere' service.

Basically Apple will link the millions of iPods, Touches, AppleTV, and iPads to a mobile iTunes account allowing you to stream the content that you have purchased via iTunes any where in the world.

For the moment, it is anyone's idea where this might be heading, but they wanted the company for something.

Tagged as: Apple, Lala, streaming

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